Style Guide

We can’t wait to capture some fantastic memories from your travels. While there are no hard and fast rules, we’ve put together a few tips that should take some of the guesswork out of choosing your outfit and planning your style.

Before the Shoot

Comfort vs style
Try to strike a balance between comfort and style. We’re all at our most comfortable in our favourite pair of sweatpants and an oversized t-shirt, but that is really not a good choice for your shoot. Although we want to make sure that you are comfortable, we want you looking your best, which means feeling confident in a considered outfit.

Flytographer: Ronél in Cape Town (Blog post here)

Flytographer: Tania in Amsterdam (Blog post here)

Flytographer: Serena in Venice (Blog post here)

Coordinate your look
For couples, make sure that your outfits have a consistent tone, both in overall style and specific colour choices. If one of you will be dressing more formally, a very casual outfit might not be the best choice for the other. Consider your colours as well: complementary tones work best. Play off each other’s choices — find a way to accent your outfit with the primary colour of your partner’s.  If one of you will be wearing bright, vivid colours, while the other has more muted tones, find a way to accent that outfit with your partner’s brighter’s colours. If you’re travelling with family or friends, there’s a bit more freedom here, but some consistency is still a good idea.

Flytographer: Conie in Cancun

Best friends complement each other perfectly with bright colours and a similar style dress. 

Contrast prints and patterns with solids. If one of you will be wearing a patterned shirt or dress with prints, have the other wear a solid colour to avoid things getting too “busy”.

Flytographer: Gonçalo B. in Lisbon (Blog post here)

Chase’s plaid shirt enhances the solid red of Kelly’s top.

Flytographer: Juan in Cartagena (Blog post here)

The navy shirt and white pants are echoed in the pattern of the dress.

Flytographer: Kimberly in NYC (Blog post here)

Take cues from your location
Consider both the time of year and the location of your shoot. Central Park in the fall? Layer up with some muted earth tones to complement the changing colour of the foliage. Summer beach shoot in Maui? Bright, playful colours are great here! For specific inspiration, check out some past Flytographer shoots that have been done in your location.

Flytographer: Naomi in Maui (Blog post here)

This family used the warm colours of the sand and the vibrant blues and whites of the ocean to coordinate their outfits.

Flytographer: Gonçalo in Paris (Blog post here)

Hakeem & Hidayah’s wedding outfits add life and contrast to the grey background

Flytographer: Jeremiah in Boston (Blog post here)

Karli & Amy’s red accessories complement each other and pop against the fall foliage

Flytographer: Mónica in Cancun (Blog post here)

Layers, layers, layers!
If the weather allows for it, layering items such as scarves, sweaters, jackets, necklaces, watches, and hats are great ways to add texture and visual interest to your photos. Just be careful not to overdo it!

Flytographer: Gonçalo in Paris (Blog post here)

Flytographer: Samantha in NYC (Blog post here)

Shoes are important
A thoughtful choice here can really make your outfit, so shine up your best pair for the shoot. Be sure to think of the terrain at your location: high heels do not play well with cobblestones, grass, chip trails or sand.

Flytographer: Elena in Milan

Flytographer: Alice in Florence (Blog post here)

Flytographer: Gonçalo in Paris (Blog post here)

Things to avoid:
* Large logos or t-shirts with images and/or text – it is distracting and pulls focus away from you.
* All white or all black outfits can be difficult to photograph without losing detail in shadows or highlights.
* Overly matched – complementing your partner’s outfit is great, but being too “matchy” can look dated (eg. everyone in the same patterned shirt or matching jackets).

Flytographer: Johnny in NYC (Blog post here)

Hair & makeup
* Consider having your hair and makeup professionally done before your shoot! Being confident in your appearance will help make you more relaxed during your shoot, which in turn leads to more sincere and authentic photos.
* Unless you’re going for a stylized look, avoid any major hair or makeup changes. You want to look great, but you also want to look yourself.
* If you’re celebrating a recent engagement or are on honeymoon and might want a close-up shot of your rings, have your nails done as well!

Flytographer: Daniel in Tokyo (Blog post here)

Flytographer: Natelee in Dubai (Blog post here)

Timeless vs trendy
We’ve all made a few fashion choices in the past that we wish we could take back. What seemed hip 10 years ago might now have you shaking your head wondering what you were thinking! Aim for a timeless look that will continue to resonate in later years.

Flytographer: Elizabeth in L.A. (Blog post here)

Fit is key
Nothing is more flattering to your figure than an outfit that truly fits well. Try to avoid baggy clothing which will leave you looking boxy, or anything overly tight that might restrict your movement.

Flytographer: Johnny in NYC (Blog post here)

This chic mother & daughter duo kept the season (autumn) and the city in mind when choosing complementary outfits.

Flytographer: Lucille in Paris (Blog post here)


Travel light
* Try not to carry anything with you that you wouldn’t want in the photos. Your photographer will do their best to help hold anything that you might not want in the shot, but they’ll have plenty of equipment to carry as well, so it’s best to leave whatever you don’t need back at the hotel.
* Keep items in your pockets to a minimum! Anything too bulky will show through your clothing and be a bit distracting. (Unless you’ve got a ring box in your pocket and are about to propose!)

Flytographer: Lauren in NYC (Blog post here)

Props are fun
* If you’re nervous in front of the camera, having a prop to interact with can be the perfect distraction.
* Get creative and bring a little chalkboard sign and some chalk! If you’re shooting in a green space, bring a blanket and some books to read or make a little picnic. If you’re in the city, find the nearest street vendor and share a pretzel or an ice cream cone. If you have a prop that also has some significance to your relationship, even better! These can be especially helpful for younger children that have difficulty keeping still.

Flytographer: Roberta in Rome (Blog post here)

Using this red car was a fun way to add some colour and interest to this shot.

Last but not least, break the rules!
These are just suggestions — feel free to get creative and have fun! If you have any questions, reach out to your shoot concierge or photographer and they’ll be happy to help.

Flytographer: Lauren in NYC

Have a great shoot!

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