Our Company

Launched in 2013 and inspired by the belief that memories are the best travel souvenir, Flytographer is a Canadian-based startup that connects travellers with a network of over 350 local photographers in 190 destinations around the world to coordinate photo shoots that capture the wonder of exploring a new place. The first company to market global vacation photography services, Flytographer is changing the way people remember their trips by providing one-of-a-kind experiences and beautiful photographs to help remember them. 

Flytographer captures moments from honeymoons, anniversaries, families on multi-generational trips, couples’ excursions, friend getaways, solo travels, and even marriage proposals. All of the photographers in Flytographer’s network have been pre-vetted based on skill, style, and personality; they work with clients to meet shoot goals and capture “must have shots.” The best part? Flytographers also serve as informal local tour guides, sharing insider tips for the most photographic spots around the city, plus hidden gems and the places to avoid!


The Story Behind Flytographer
The story begins in Paris, October 2011. Flytographer was founded by Nicole Smith, a former Microsoft Marketing Manager. Nicole’s idea for Flytographer came after a trip to Paris to reunite with her best friend, Erika. Disappointed with awkward selfies and the blurry photos strangers had snapped, the duo asked a local friend to take some candid shots of them enjoying the city together. After 20 minutes of this, Nicole looked at the images on her iPhone and realized she had the best souvenir possible: priceless memories with her BFF in Paris.

Upon returning home, Nicole identified a gap in the market for vacation photography. Inspired by the photographs from her own trip and recognizing the trend of travellers seeking authentic local experiences, Nicole launched Flytographer in March 2013. 

Flytographer Today
Now 3 years later, Flytographer has built a curated network of over 350 "Flytographer" photographers on every continent (except Antarctica), and in 190 cities from Reykjavik to Buenos Aires to Shanghai. The Victoria, BC-based team has helped thousands of happy customers capture priceless vacation memories by local photographers across the globe.

Flytographer has also partnered with some of the world's leading brands, like select Four Seasons Hotels, Starwood properties, and has global partnerships with Context Travel and Fairmont Hotels.  Press across the globe is talking about Flytographer from The New York Times to Conde Nast Traveler who called us "The Future of Travel Photography". TripAdvisor and Forbes listed Flytographer as a top holiday gift of 2015, and we were listed as one of the Top Global Trends for 2016 by J Walter Thompson. Founder Nicole also appeared on Canada's "Dragons' Den" in 2015.

We can't wait to see what adventures 2016 will bring! Want to partner with us? Learn more here.

Read more about the story behind Flytographer in our Huffington Post feature!


Passionately believe memories are the best souvenir
Delight in delivering a WOW customer experience every time
Have an empathetic and caring mindset
Practice creative innovation
Do more with less
Be accountable
A positive, can-do attitude
Celebrate big and small things (have fun!)
Connections are at the heart of everything we do