WHAT IS AN INFLUENCER TO FLYTOGRAPHER?
An influencer is one of our trusted brand partners! Because of their large following online, they can help us market to a new audience and gain a wider reach, show others what an experience with Flytographer is all about, and encourage others to book with us. Influencer bookings are an incredible opportunity for Flytographer to earn more bookings for our photographer team around the world. The more that people know about us, the more we grow! ✨
HOW DOES AN INFLUENCER BOOKING WORK?
You will be notified that you have received an influencer booking so that you are aware you are working with one of our brand partners. There are two ways that you can be notified:
- Our team will connect with the influencer to discuss their booking and contractual agreement; the influencer will share with us the normal requests:
- Who is their preferred photographer
- What date they wish to book
- Their preferred route
- What time of day they’re free
- Any time restrictions they may have
- Details about participants
- Any ‘must-have’ shots (Influencers generally prefer vertical/portrait orientation images, so please be sure to include lots and lots of those!)
- A phone number so you can connect on WhatsApp or iMessage
2. Some influencers are routed to a self-serve track, where they are provided a code to cover the cost of the shoot to book themselves. They have the opportunity to experience the booking process from start to finish so they can share their experience with their audience. You will know it is an influencer shoot as the influencer manager at Flytographer will send you a message in the booking thread with resources to help you best understand the shoot and have an amazing experience.
WHAT DOES AN INFLUENCER SHOOT PAY?
As with every shoot, you will be paid the same amount for an influencer shoot as you are for a vacation photo shoot, regardless of whether Flytographer gifted the shoot or not.
Flytographer sometimes either gifts a shoot to the influencer or we pay partial costs depending on the influencer. In any case, that transaction is between the influencer and Flytographer, and it is considered marketing costs for our brand which are paid for by Flytographer.
Travel Fees:
Flytographer covers most travel fees for influencers (up to $100USD). However, you will be notified if the influencer is covering their own travel fees or if Flytographer is covering the whole fee. If you have any questions regarding travel fees, we kindly request that you consult our team before discussing them with influencers. We aim for white-glove service with our brand partners and don’t want to surprise them with fees in order to maintain brand trust.
To review payments and other related FAQ, click here.
OUTFITS & INSPIRATION PHOTOS
Please keep in mind that an influencer may request outfit changes and, in some cases, may send you inspiration photos to help capture their brand story. Just like with a vacation photo shoot, we will let you know what to expect with the client beforehand.
As with a regular client, they can only anticipate as many outfit changes as is reasonably possible for the length of the shoot, which generally means 2-3 outfit changes maximum. We certainly don’t want them to spend the entire session in the changing room!
It’s important to keep in mind that inspiration photos are just that — inspiration only. They are not to be thought of as “shot lists” but are merely intended to give you an idea of the look they’re hoping to achieve. The influencer understands that booking with you means that the images will be edited in your usual style and that their images will be reflective of the images displayed in your portfolio. They will respect that you are an independent artist, and will trust you to know what’s best for backgrounds, posing, lighting, etc.
PHOTO EXPECTATIONS
Influencers generally prefer Vertical/Portrait orientation images, so please make sure you include lots of those. They might even wish to receive only vertical format images. Please be sure to check with them about their must-have shots and preferences during your 10-minute chat before the shoot.
Just like with a typical vacation booking, you are welcome to send along extra images if you would like — but, just like with a vacation booking, you don’t have to. We love to exceed client expectations when we can, but please know that we don’t require extra measures for influencer bookings that you wouldn’t normally do. The most important thing is that they have a wonderful shoot experience and love their photos — it’s just as important for influencers as with every Flytographer client! 💕
Important Note
If you ever receive questions or requests from the influencer that you’re unsure about, please always contact the concierge team at concierge@flytographer.com or in the chat box of the influencer booking. Our team can help you with answers about Flytographer policies, FAQ, and can also reach out to the client to manage expectations about the shoot if you feel they are misaligned. It’s important that everyone understands what to expect on the shoot so that no one is disappointed and so that we can go the extra mile for them when possible, just as we do for regular customers.
WHAT IF EXTRA TIME IS ASKED FOR?
If the influencer is having a wonderful time with you on the shoot and wishes to extend the time — that’s great! 🎉 If you’re free to stay longer you can explain to them (just like with a regular shoot) that we charge $165 USD per additional half hour. Let us know that the influencer agreed to pay for this extra time in your shoot check-in. For every half hour added, you will be paid $110 USD, just the same as a regular shoot.
Note that even though the initial shoot package was most likely gifted to them by us, that does not mean that they are exempt from additional payments if they want extra time. Any add-on fees will be charged to them directly, just like with a standard vacation photo shoot.
HOW DOES THE INFLUENCER CREDIT US?
When influencers share one or more of your beautiful photos, we ask them to credit you like this: [Your Name] in [Your Destination] for @flytographer
When their followers see the photos, they know exactly who to book with if they will be in your city! Most of our photographers who have done an influencer shoot have seen an increase in the number of incoming inquiries, and it helps others in our global Flytographer community as well when people are booking for other destinations.
If an influencer customer asks to follow your private Instagram account, we ask that you remind them to only tag Flytographer when sharing their photos online.
Here’s a snippet for you to save:
“I’m happy to have you follow my account, but please remember that if you share any of your Flytographer photos on social media, please tag @flytographer only and not my personal/brand account.”
CAN I ASK AN INFLUENCER FOR FEEDBACK AFTER THE SHOOT?
Absolutely! In fact, an influencer is much more likely to submit their feedback form if the request comes directly from you – the photographer they’ve met and love. There are two potential opportunities for requesting them to leave feedback:
- Ask them right after the shoot, when you say goodbye to each other. You can let the influencer know that you had a great time and that they can expect to see their full gallery within 5 business days. Add that you would be honoured to receive their feedback about your time together — they will find the link to the feedback form in the same email that notifies them that their gallery is ready.
- You can also include a sentence about feedback in your “Note to the customer” when you are submitting their gallery in your account. We recommend saving a snippet on your computer that you can copy and paste into each gallery submission that says something like: “Thank you for such a wonderful shoot! I hope you love the photos as much as I do. 🙂 I would be so grateful if you would also complete your feedback form and let me know how you felt about your session. It really helps me continue to improve my work!”
Here’s a snippet for you to save:
“I had such a great time with you at our shoot! I hope that you will love your photos as much as I do — which is a LOT! I would love to hear your feedback on the photos too. There’s a feedback button in the email with your photos, and it always makes my day to hear from my amazing Flytographer clients! Thank you, and enjoy the rest of your trip!”
Unlike with our normal photo-sharing policies, for influencer bookings, we ask that you do not share any of the photos on your personal photography website or social media, including when they submit feedback.
We also ask that you kindly refrain from interacting with the influencer’s posts about their Flytographer shoot through your business and/or personal social media account. For example, please do not comment about your shoot on their Instagram or Facebook posts.
TIPS FOR A SUCCESSFUL SHOOT
Just be your wonderful self! Though an influencer is a “VIP” client for the company, we just ask you to treat them with the same respect and kindness that you do for every Flytographer customer. You do not have to do anything different with an influencer that you wouldn’t do for anyone else. We trust you to direct them throughout the shoot, engage in friendly conversation, and give them an incredible Flytographer experience — just as you always do! 😄
QUESTIONS?
Please contact us at photographer@flytographer.com
Header photo by Marie in Maui