{"id":1233,"date":"2024-03-13T17:21:03","date_gmt":"2024-03-13T17:21:03","guid":{"rendered":"https:\/\/www.flytographer.com\/blog\/photography-marketing\/"},"modified":"2024-03-13T17:21:03","modified_gmt":"2024-03-13T17:21:03","slug":"photography-marketing","status":"publish","type":"post","link":"https:\/\/flyphotoprod.wpenginepowered.com\/blog\/photography-marketing\/","title":{"rendered":"How to Get Photography Clients: Ultimate Guide to Photography Marketing"},"content":{"rendered":"
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Photography Marketing Ideas<\/b><\/h2>\n

Are you a photographer who feels overwhelmed by the daunting task of acquiring potential clients, marketing yourself by building an email list, creating reply templates for your client experience, and understanding search engine optimization (SEO), all while continuing to grow your photography business? \ud83e\udee4 <\/span>You are not alone!<\/span><\/i> Here at<\/span> Flytographer<\/span><\/a>, we have a dedicated HQ team supporting our community of 600+ photographers with our marketing efforts so they can focus on what they do best: be behind the lens!<\/span> \ud83d\udcf8<\/span><\/p>\n

The world of marketing strategies is dynamic and ever-changing, filled to the brim with new ideas to test and audiences to reach! \ud83d\udca1 If you\u2019re a professional photographer wanting to build your photography business, we\u2019ve distilled the most important things to focus on to help you get new clients today.<\/span><\/p>\n

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TLDR<\/b><\/h2>\n
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  1. Join Flytographer<\/strong><\/a><\/b><\/li>\n
  2. Know Your Ideal Client<\/strong><\/a><\/li>\n
  3. Build Your Photoshoot Packages<\/strong><\/a><\/li>\n
  4. Launch Your Photography Website<\/strong><\/a><\/li>\n
  5. Invest Time in Content Marketing<\/strong><\/a><\/li>\n
  6. Frequently Asked Questions<\/strong><\/a><\/li>\n<\/ol>\n

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    Photo: Olga in Paris for Flytographer<\/span><\/a>.<\/strong> Emily and partner capture memories in Paris with a vacation photoshoot along the Must-See Paris route.<\/em> <\/p>\n<\/div>\n<\/div>\n

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    1. Join Flytographer<\/b><\/h2>\n

    Flytographer connects travellers with local professional photographers worldwide for fun, hassle-free photoshoots. \ud83d\udcf8 We currently have over 600 photographers in our community who are based in 350+ cities around the globe \u2013 here are<\/span> 5 reasons why Flytographer photographers are amazing<\/span><\/a>!<\/span><\/p>\n

    Flytographer allows you to tap into the tourism market <\/span>\ud83c\udf0d<\/span> and easily access a client base travelling to your city, looking to capture high-quality photos with a trusted local photographer. If you are actively looking for new clients and don\u2019t want to do additional administrative or marketing work, we\u2019d love to hear from you!<\/span> Submit an application today<\/span><\/a>, and our team will be delighted to review your portfolio. \ud83d\udc69\u200d\ud83d\udcbb<\/span><\/p>\n

    Our past clients return frequently thanks to our fantastic worldwide team of professional photographers; here at Flytographer, we\u2019ve built efficient and trusted feedback, rating, and referral systems to help photographers grow, learn, and continue building an ongoing photography business. \ud83c\udf1f Working closely with incredible photographers and an excited client base is one of the things that brings us the very most joy \u2013 it\u2019s a win-win for everyone!<\/span><\/p>\n<\/div>\n<\/div>\n

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    Photo: Natalie in Honolulu taken in Santorini. <\/a><\/strong>Flytographer Kimon photographs Lyndsay and partner in Santorini. <\/em><\/p>\n<\/div>\n<\/div>\n

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    2. Know Your Ideal Client<\/b><\/h2>\n

    Knowing your target audience is the first step in building clientele. If your ideal clients are those looking for light and easy, fun candid portrait photography while simultaneously showcasing the beauty of your home city, consider applying to<\/span> join our team<\/span><\/a>! \ud83d\udc4d<\/span><\/p>\n

    Flytographer\u2019s target market is travellers, and we have adopted a global photography marketing strategy so we don\u2019t compete with your small business but rather attract the potentially untapped audience of tourists to your business. Finding potential clients just outside your typical target market can be more work than you want to tackle, particularly for event and wedding photographers, so let us help! <\/span>\ud83d\ude4c<\/span> We\u2019ll take care of the marketing tools, making your job much easier and sending you more business without all the photography marketing materials.<\/span><\/p>\n<\/div>\n<\/div>\n

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    Photo: Steven in Amsterdam for Flytographer.<\/span><\/a> <\/strong>Will and partner capture memories in Amsterdam with a proposal photoshoot at The Jordaan.<\/em>
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    3. Build Your Photoshoot Packages<\/b><\/h2>\n

    Adding extra bookings to your repertoire is a great way to stay busy during slow seasons, shake up your routine, meet new clients, show off your city, and more! \u2763\ufe0f<\/span><\/p>\n

    Our<\/span> pricing<\/span><\/a> for photo sessions is in USD, and we have built four primary packages for vacation photoshoots<\/span> based on time<\/span> \u231a\ufe0f <\/span>(short 30-minute<\/span> mini-sessions up to two-hour shoots). Our photography services also include headshots and proposal photoshoots!<\/span><\/p>\n<\/div>\n<\/div>\n

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    Photo: Scheherazade in Dubai for Flytographer.<\/strong> <\/span><\/a>Sonia and family capture memories in Dubai with a family photoshoot in the Dubai Desert.<\/em>
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    4. Launch Your Photography Website<\/b><\/h2>\n

    If you\u2019re a newer photography business owner and\/or looking to launch your photography website, we recommend two high-quality platforms to host your photography portfolio: Showit and Squarespace \u2013 both have great tutorials, too!<\/span><\/p>\n

    Once your site is up, you\u2019ll want to attract visitors! <\/span>\ud83d\udcbb<\/span> Getting potential clients to your site is key \u2014 be sure to get set up on Google My Business to ensure your website is linked to your business listing and includes relevant terms and keywords in your niche and location for ranking and SEO purposes.<\/span><\/p>\n

    Our team\u2019s professional photographers have their own Flytographer profiles (here\u2019s<\/span> Olga in Paris<\/span><\/a>!), where they can upload their very best work, get bookings from travellers, and target clients across the globe. \ud83e\udd29 Profile pages don\u2019t only include photography work; they also include fun facts, scheduling info, and real customer testimonials. These photography portfolio pages are awesome; they encourage potential clients to get to know <\/span>you <\/span><\/i>and your talents!<\/span><\/p>\n<\/div>\n<\/div>\n

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    Photo: Kimon in Santorini taken in Lisbon<\/a><\/strong>. Flytographer Michelle poses in Lisbon during a Flytographer meet-up.<\/em><\/p>\n<\/div>\n<\/div>\n

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    5. Invest Time in Content Marketing<\/b><\/h2>\n

    Investing time in photography marketing is huge these days \u2013 but we understand it can be daunting, too. We\u2019re here to help if you need guidance. Recommended social media channels for photographers to create content and an online presence include:<\/span><\/p>\n